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100 years of Leica photography

History can be written – or photographed. For 100 years now, famous photographers from around the world have been capturing once-in-a-lifetime moments with their Leica camera. Moments that remain unforgettable.

Perhaps the most famous of all timeless, iconic photos can be seen in our film. So go on a journey through time with Leica. With impressive pictures that you can rediscover every time you view them. And which you will never forget.

The flag of victory – Yevgeny Khaldei, 1945

Flood in Wetzlar – Oskar Barnack, 1920

The stolen sword – Robert Lebeck, 1960

Napalm attack in Vietnam – Nick Út, 1972

England – Gianni Berengo Gardin, 1977

V-J Day – Alfred Eisenstaedt, 1945

Muhammad Ali – Thomas Hoepker, 1966

James Dean on Times Square – Dennis Stock, 1955

Le Peintre de la Tour Eiffel – Marc Riboud, 1953

Che Guevara – Alberto Korda, 1960

Leica Heritage & The Evolution of The Legendary Leicas

We at Leica don’t just build cameras – we create everlasting values that set standards. The secret to our success? Ingenious engineering and formidable craftsmanship. The result? Timeless classic products. Astonishing innovations. Technical masterpieces. Gain your own glimpse of how the Leica story of success began – and continues today.

In 1849, Carl Kellner founded Optical Institute ("Optisches Institut") in Wetzlar for the production of lenses and microscopes. Kellner had invented a new achromatic combination of lenses for an eyepiece, published in his treatise Das orthoskopische Ocular, eine neu erfundene achromatische Linsencombination, that was able to produce an image with correct perspective and without the distortions that were usual for other optical instruments of the time. The design still is in use today in binoculars.

Leica Today

The history and our passion for distinctive products have made Leica a manufacturer of cameras which are among the most sought-after worldwide.

We invite you to step into the World of Leica, where passion ignites and stories unfold.

Camera Overview >

Our cameras are among the most sought-after in the world.

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